CONSUMERxSCIENCE, ARF’s flagship event, focused on a deep understanding of consumer behavior and drivers of creative excellence. Now in its 64th year, the conference featured ground-breaking work in the areas of path-to-purchase, creative elements and consumer segments. The best and brightest gathered from brands, agencies, media, research companies and academia to steer the future of advertising.
David Ogilvy Awards
Plus the ARF’s 24th David Ogilvy Awards, recognizing how it all comes together in outstanding campaigns that drive communication excellence in categories like Brand Transformation, Changing Consumer Behavior, and Unexpected Targeting and Segmentation.
Featured Speakers
Raja Rajamannar
Chief Marketing & Communications Officer, Mastercard
Om Marwah
Walmart Labs
Eric Salama
Chairman & CEO, Kantar
Details and Venue
Speakers
Carmel La Sala
Director, Retail Bank and Mortgage Decision Management
Jon Cheris
VP of Business Intelligence, Sterling Bank
Elyse Southwell
VP, Global Digital Strategy & Operations; Host of Nasdaq Disruptors
View Conference Videos
Key Sessions
The ARF’s Re!Think conference, now renamed CONSUMERxSCIENCE, dives into some of today’s most contentious issues in our industry applying a scientific lens.
- Scott McDonald, Ph.D. – President & CEO, ARF Wednesday Video:
- The Seven Sins of Brand Identity (And How to Avoid Temptation)
- The Rise of You: The New Work of Customer Engagement
