CONSUMERxSCIENCE, ARF’s flagship event, focused on a deep understanding of consumer behavior and drivers of creative excellence. Now in its 64th year, the conference featured ground-breaking work in the areas of path-to-purchase, creative elements and consumer segments. The best and brightest gathered from brands, agencies, media, research companies and academia to steer the future of advertising.
Plus the ARF’s 24th David Ogilvy Awards, recognizing how it all comes together in outstanding campaigns that drive communication excellence in categories like Brand Transformation, Changing Consumer Behavior, and Unexpected Targeting and Segmentation.
Chief Marketing & Communications Officer, Mastercard
Chairman & CEO, Kantar
Carmel La Sala
Director, Retail Bank and Mortgage Decision Management
VP of Business Intelligence, Sterling Bank
VP, Global Digital Strategy & Operations; Host of Nasdaq Disruptors