AUDIENCExSCIENCE 2018
From our AUDIENCExSCIENCE stage, Linda Yaccarino, Chairman, Advertising & Client Partnerships at NBCUniversal and Megan Clarken, President at Nielsen Watch, shared their unique perspectives on media currency and media measurement. Most importantly: their shared emphasis on getting to reliable measurement of outcomes asap.
Presentations and key takeaways from AUDIENCExSCIENCE 2018 are now available.
AUDIENCExSCIENCE, addressed the most critical measurement issues today, including:
- Are media currencies keeping up with changing consumer behavior?
- Are we any closer to a unified cross-platform currency?
- What kinds of ROI proof points are most persuasive to CEOs?
- Have we taken targeting too far?
Access cutting-edge research. Meet with industry leaders. Share your voice.
Featured Speakers
Details and Venue
Why Attend?
Justify Your Spend to Attend:
- Networking – build relationships with industry peers. Enhance your knowledge base and gauge your level of expertise.
- Education – come away with useful practices that can be employed right away at your workplace. Interact directly with the speakers and get to know them personally.
- Professional Recognition – share your expertise and showcase your company by asking thought-provoking questions during presentations.
