Advertising Week Europe
When the ARF attends industry events, we work to bring back to our Members inspiration, insights and information to help your business . . . whether or not you had the chance to be there in-person.
In March 2018, we had the opportunity to be at Advertising Week Europe in London. We attended with our cameras and listened to what advertiser, media, tech and researcher speakers were talking about. Click any Executive Intercept video below and you can listen in, too. Each is an edited video, approximately 5 min. long.
- Peter Kim, VP, Digital Consumer Engagement at LEGO Group ─ “Making Digital Work . . . Always Delivering Core Brand Values”
- Eric Salama, CEO at Kantar – “New Agency Client Relationships, A Back to the Future Model”
- Elaine Rodrigo, Chief Officer for Strategy & Insights at DANONE – “Real Time Data Into Behavioral Insights”
- Martin Cass, CEO at Assembly and MDC Media Partners – “How to De-Risk Marketing Investment”
- Carol Potter, CMO EMEA at Edelman – “The Global Crisis of Trust”
- Doug McPherson, General Counsel at OpenX – “GDPR – Three Things to Do”
- Claire Valoti, General Manager, Northern Europe at SNAP ─ “The Advertising Value of the Smartphone Camera”
- Julie Fleischer, Vice President Product Marketing at Neustar – “Marketing to People, Not HH’s, Devices or Cookies”
- Jason Fairchild, CRO at OpenX – “Cleaning Up Programmatic; 72% of Advertisers Have Trust Concerns”
- Nicole Yershon, Author – “Turning Disruption Into An Advantage”
- Ed Preedy, Managing Director Europe at GumGum – “Added Relevance When Your Computer Can See Not Just Read”
- Vicki Holgate, Chief Strategy Officer at FCB INFERNO ─ “Turning Insight Into A National Movement”
- Mari Kim Novak, President, Advertising Week – “Data – Key is Quality Not Just Quantity”
- Kathy Dykeman, Director, Marketing Science at Facebook “Marketing Effectiveness in the Digital Era”
Peter Kim, VP, Digital Consumer Engagement at LEGO Group ─ “Making Digital Work . . . Always Delivering Core Brand Values”
Eric Salama, CEO at Kantar – “New Agency Client Relationships, A Back to the Future Model”
Elaine Rodrigo, Chief Officer for Strategy & Insights at DANONE – “Real Time Data Into Behavioral Insights”
Martin Cass, CEO at Assembly and MDC Media Partners – “How to De-Risk Marketing Investment”
Carol Potter, CMO EMEA at Edelman – The Global Crisis of Trust
Doug McPherson, General Counsel at OpenX – “GDPR – Three Things to Do”
Claire Valoti, General Manager, Northern Europe at SNAP ─ “The Advertising Value of the Smartphone Camera”
Julie Fleischer, Vice President Product Marketing at Neustar, – “Marketing to People, Not HH’s, Devices or Cookies”
Jason Fairchild, CRO at OpenX – “Cleaning Up Programmatic; 72% of Advertisers Have Trust Concerns”
Nicole Yershon, Author ─ “Turning Disruption Into An Advantage”
Ed Preedy, Managing Director Europe at GumGum –
“Added Relevance When Your Computer Can See Not Just Read”
Vicki Holgate, Chief Strategy Officer at FCB INFERNO ─ “Turning Insight Into A National Movement”
Mari Kim Novak, President, Advertising Week – “Data – Key is Quality Not Just Quantity”
Kathy Dykeman, Director, Marketing Science at Facebook “Marketing Effectiveness in the Digital Era”
