Bringing our community together to learn and celebrate.
One place, two events: Join us for a half-day event (12:00-4:15pm) about creative effectiveness followed by the ARF David Ogilvy Awards (4:30-7:00pm) at the iconic Edison Ballroom in NYC.
About the Creative Effectiveness: Monetizing and Measuring Creative Event
Advertisers are perennially in pursuit of creative campaigns that build brand loyalty and increase sales. Stimulating insights is fundamental to achieving great creative — work that stands out and stays with you. What burgeoning methods show promise? Given diminishing attention spans, how are these methods feeding into new, experiential formats? What are we learning about the balance between automated creative and human understanding?
New approaches and tools to measure creative campaigns also deserve consideration. Automated ad testing, for example, enables advertisers to assess creative effectiveness faster. Yet not all ad testing platforms are equal, and brands must discern whether tools can deliver speed and cost-savings as well as robust methodologies.
On October 13, take part in a focused event about creative effectiveness and be privy to innovative ways of stimulating and measuring creative. Directly after, attend the David Ogilvy Awards reception and celebrate the winners in the same location.
About the Awards Reception
Join us at a cocktail party to honor the winners and gather for a fun and celebratory evening. More details to come!
Creative Effectiveness + Awards Reception
|Creative Effectiveness Only||$299||$399|
|Awards Reception only||$299||$399|
Group of 5 and Group of 10 tickets are available for each option at 10% off.
Safety and Protocols
The ARF is committed to keeping our members and attendees safe. We look forward to convening again and will follow any guidelines put forth by the CDC, local government and venue.
Further details around the requirements will be made available in due course.