The 21st Century Shopper — Marketers and Retailers Adjust Their Insights Strategies
SHOPPER 2022
Member Only Access
Summary
At the ARF’s Shopper 2022 event, which took place virtually over March 8-9, speakers discussed the evolving consumer purchase journeys, the rise of the retail media networks, and how marketers and retailers are leveraging data and technology to gain better consumer insights as well as close the loop on measurement.
See the 2022 highlights:
