The 21st Century Shopper — Marketers and Retailers Adjust Their Insights Strategies

The 21st Century Shopper — Marketers and Retailers Adjust Their Insights Strategies

  • SHOPPER 2022
SHOPPER 2022 content is only available to those who registered for the event.  Log in to your MyARF account to view this content. Contact membership@thearf.org for any assistance.

Summary

At the ARF’s Shopper 2022 event, which took place virtually over March 8-9, speakers discussed the evolving consumer purchase journeys, the rise of the retail media networks, and how marketers and retailers are leveraging data and technology to gain better consumer insights as well as close the loop on measurement. See the 2022 highlights: