5G Evolution and How It Will Supercharge AI

5G Evolution and How It Will Supercharge AI

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Summary

The promise of 5G is becoming a reality. Major players are beginning to roll out services, and 5G devices are on the way. Marketers, content owners and the companies who work with them, will strive to take advantage of the ubiquitous and turbo-charged 5G connectivity and capacity of networks. This will provide a wealth of data and new ways to engage consumers. However, while the 5G data explosion is bound to create new opportunities, it will also create challenges. At the ARF’s May 9, 2019 salon, "Emerging Tech – The 5G Evolution and How it Will Supercharge AI", executives from Magid, Google, Ericsson Emodo, and Xandr Media came together to discuss the next technological wave. Topics included:
  • Implications on mobile offerings and consumption, based on advances: more computer power, reduced wait times and the ability to handle the processing load for big tasks
  • Expected growth of:
    • AI and Machine Learning
    • IoT in all its forms
    • Connected and driverless cars at scale
    • The immersive experiences of VR and AR
  • Improved performance of conversational interfaces, streaming, and AR/VR powered by enhanced transmission speeds combined with AI.
  • Need to evolve practices, as real-time data management and targeted marketing become the norm.
Importance of building consumer confidence in this new landscape, recognizing that trust may become a bigger issue than it is today.