A study of the passion points in Millennial families resulted in findings that can increase the odds marketers will succeed in appealing to parents in this important group. Among the findings: the overriding passion point for parents is making sure their kids are prepared to succeed.
No surprise: Millennials watch TV quite differently than older adults. But how? Findings from this study detail important shifts in Millennials’ viewing vs prior generations. One example: Millennials were more likely than 35-54 year-olds to admit that they watched TV through “piracy or other non-paid methods.”
Bias and discrimination are among America’s most polarizing problems. Yet most Americans consider themselves unprejudiced and resist messages suggesting they are biased. This ARF David Ogilvy Awards winning case study details an approach to creative and targeting that resulted in one of the most successful PSA’s in history.
In this thought-provoking salon series event, attendees got to know the inner workings of the Gen Z mindset from four professionals and one NYU student. The conversation lead to some surprising places. Speakers talked about how COVID-19 affected their work and lent advice to the younger members of their generation. They talked about the need to be authentic and to personalize ads and make them relevant to users, especially in the social media space, and even gave insights into the online shopping behaviors of this, our most tech savvy generation. Editor’s Note: The full summary is available to members only.
Member Only Access