Gen Alpha’s Influence on Consumer Spending
New research indicates that children’s impact on purchases is not only decisive but also growing and widening. Read more »
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youth
Big Picture, Strategy and General Trends for 2026
While most of the issues addressed in these analyses have always been important to marketers’ success, we find that 2026 forecasts are dominated by the expected (or assumed) impact of AI. Thus, AI is widely seen as the main reason for re-examining issues considering a changed environment and fluid consumer behaviors. Read more »
Member Only AccessToo Much Generational Marketing?
A comprehensive study by Amazon Ads suggests that, rather than drawing lines based on demographics, such as the year customers were born, marketers should focus on what unites their audiences: their values, behaviors and communities. Read more »
Member Only AccessWatching Short-Form vs. Long-Form Content
The focus of discussion on young people’s viewing habits is often their preference for short-form content and their limited attention spans. But are the length of a video and viewers’ attention span really the main drivers of content choice? Read more »
Member Only Access2024 Trends Update
A new report provides an update on 2024 trend predictions that marketers should be aware of. Read more »
Member Only AccessImproving Eco-Friendly Advertising
A new study finds that “green appeals” in advertising should be gender neutral, especially when the ad is directed at young males. Read more »
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