On August 5, the ARF Women in Analytics launched the 2026 Mentorship Program and discussed tips for growing and maintaining their connections. Attendees learned the methodology behind how their matches were determined and heard from past mentor-mentee pairs about their experiences and ideas for building a successful relationship.
Member Only AccessMaintaining visibility in AI querying results is important but should not be the only focus of marketers’ analysis of search results. Read more »
Member Only AccessA new book reviews a wide range of interactions between humans and AI and discusses the obstacles standing in the way of effective collaboration. Read more »
Member Only AccessDoes “Human in the Loop” in AI-assisted research indicate that GenAI was used effectively and responsibly? Not necessarily—it depends on how human researchers interact with AI. Read more »
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At the Women in Analytics luncheon during the ARF Commerce & Shopper Intelligence conference, inspiring female leaders shared defining moments of bravery—how they silenced self-doubt, navigated opposition, and turned fear into triumph. Attendees had the opportunity to participate in an energizing conversation and build meaningful connections with like-minded peers.
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On April 7, the ARF Young Pros held a fireside chat on the powerful dynamic between mentor and mentee within the workforce. Through the lens of real career experiences, we dove into the journeys of professionals, emphasizing growth, the pivotal role of mentorship and innovative networking strategies, especially in the remote work era. Attendees at various stages of their professional journeys left with insights and inspiration to enhance your industry knowledge and professional relationships.
Member Only AccessThe Journal of Advertising Research’s June 2025 issue highlights academic research on Generative AI. Read more »
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