At the Women in Analytics luncheon during the ARF Commerce & Shopper Intelligence conference, inspiring female leaders shared defining moments of bravery—how they silenced self-doubt, navigated opposition, and turned fear into triumph. Attendees had the opportunity to participate in an energizing conversation and build meaningful connections with like-minded peers.
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On April 7, the ARF Young Pros held a fireside chat on the powerful dynamic between mentor and mentee within the workforce. Through the lens of real career experiences, we dove into the journeys of professionals, emphasizing growth, the pivotal role of mentorship and innovative networking strategies, especially in the remote work era. Attendees at various stages of their professional journeys left with insights and inspiration to enhance your industry knowledge and professional relationships.
Member Only AccessThe Journal of Advertising Research’s June 2025 issue highlights academic research on Generative AI. Read more »
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On April 9th, the ARF’s Creative Council hosted its 11th Happy Hour event, “Beyond the Trophy: The ROI of a David Ogilvy Award.” Council members Jillian Rice (Ipsos) and Vita Molis (LinkedIn) moderated a virtual discussion with a panel of recent David Ogilvy award winners, Abby Mehta (Bank of America), Alissa Coronna (Leo Burnett), and Katrina Skwarek (FireFish), about their experience of preparing a submission for a David Ogilvy Award, winning one and its subsequent impact. The panel also offered advice for prospective applicants on building and submitting winning cases.
Member Only AccessResearch shows that AI-use among various occupations varies widely. Read more »
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