On August 2, 2022, mentors and mentees attended a Mentorship Program Launch event with Neha Bhargava –Advertising Research Director at Meta, and Annabel Jack – Founder at Mentor for Growth, who shared best practices about how to make the most out of your mentorship experience. Then Jamie Thomas – Co-Founder of Cophi, explained the methodology behind the values survey and how and why pairs were matched.
We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.
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The ARF Young Pros 2022 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, Suzy Davidkhanian, Head of Retail & Ecommerce Practice & Principal Analyst, Insider Intelligence gave us a glimpse into her career, talked successes and challenges, and shared tips specifically for Young Pros.
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The ARF Young Pros 2022 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, Ricardo Dalmas, VP, Consumer & Marketplace Insights at Nestlé, gave us a glimpse into his career, talked successes and challenges, and shared tips specifically for Young Pros.
Member Only AccessBCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within your organization, and how to carry the effort beyond February.
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The ARF Young Pros 2022 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, Wendy Wallner, SVP, Client Officer, at Ipsos gave us a glimpse into her career, talked successes and challenges, and shared tips specifically for Young Pros.
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At this ARF Women in Analytics, Alexandra Samuel, co-author of Remote, Inc.: How to Thrive at Work…Wherever You Are, drew on her extensive remote work research and experience to share how to build an organizational model and culture that enables employees to shift between lively collaboration and focused solo work. Industry leaders also discussed their leadership principles and how they have adjusted their management styles to match the new work reality. Attendees were given the opportunity to comment on what they heard and share their experiences.
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Navigating the Messy Middle: Multicultural Conversations on Handling the Hard Stuff – Particularly During a Crisis This virtual Salon, hosted by the ARF Cultural Effectiveness Council was moderated by Janelle James, Qualitative Research Director, Kantar. Janelle was joined by Kendra Clarke, Vice President of Data Science and Product Development, sparks & honey, and Ola Mobolade, Founder at COCO and Co-author of “Marketing to the New Majority”. Editor’s Note: The full summary is available to members only.
Member Only AccessThe ARF held a Women in Analytics event in Chicago last week on “Work Life Balance: Does Technology Help or Hinder?” Here are some key takeaways of the presenters:
Joline McGoldrick, Kantar Millward Brown, set the stage with some disturbing facts from their Digital Life of Moms Study:
Kate Sirkin, Publicis Media and ARF Board Member provided some practical perspectives on work life balance:
Stacey Symonds, Orbitz/Cheap Tickets, Expedia provided some tips on technology use:
Kelly Twohig, Google reminded the group that it’s a CHOICE:
Overall summary of the event
Striving to increase workplace diversity is not an empty slogan — it is a good business decision. A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean.
In a global analysis of 2,400 companies conducted by Credit Suisse, organizations with at least one female board member yielded higher return on equity and higher net income growth than those that did not have any women on the board.
In recent years a body of research has revealed another, more nuanced benefit of workplace diversity: non-homogenous teams are simply smarter. Working with people who are different from you may challenge your brain to overcome its stale ways of thinking and sharpen its performance. Let’s dig into why diverse teams are smarter.
Greater diversity may also change the way that entire teams digest information needed to make the best decisions.