Congratulations to Artie Bulgrin
Artie is the winner of this year’s Erwin Ephron Demystification Award. Read more »
work culture
Courageous Career Moments: Overcome Fears and Bet on Yourself
On April 26, 2023, members of the Women in Analytics Community and attendees from various industries joined the ARF for an inspirational Women in Analytics breakfast about Courageous Career Moments: Overcome fears and Bet on yourself.
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- Past Event Highlights
- Article
AUDIENCExSCIENCE 2023
The ARF hosted its annual flagship conference, AUDIENCExSCIENCE 2023, on April 25-26, 2023. The industry’s biggest names and brightest minds came together to share new insights on the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats. Keynotes were presented by Tim Hwang, author of Subprime Attention Crisis, Robert L. Santos of the U.S. Census Bureau, Brian Wieser of Madison and Wall, LLC and Andrea Zapata of Warner Bros. Discovery.
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The ARF Immersive Advertising Study
What attitudes do advertisers currently have about virtual reality (VR), augmented reality (AR) and the metaverse? This is an important question, since according to one report by Snap, nearly 75% of the world’s population (and almost all of those using social communications apps right now) are expected to be frequent VR users. A new ARF study, using data from The Advertiser Perceptions Ad Pros proprietary community, gives us a much fuller understanding of advertisers’ attitudes and behaviors toward these nascent technologies.
Member Only AccessSurvey Fatigue Impacts Business
An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.
Key Issues for Marketers Today and Tomorrow
The Marketing Science Institute (MSI) conducted a summit that addressed key issues for marketers, for today and the foreseeable future. Read more »
- Research & Data Quality
- Article
What Does AI Mean for Advertising Research?
We’ve all heard about the growing use of artificial intelligence in advertising research and doom and gloom predictions that it will knock out jobs, but is this really the case? Agency leaders joined us for an ARF Town Hall to discuss the upsides and possible downsides of generative AI, as well as how they’re utilizing it in their businesses to boost efficiency. Attendees heard predictions on how AI will change the business model of advertising and what it could mean for media agencies.
- Past Event Highlights
- Article
2023 Roadmap: Goals, Inspiration, Motivation, & Insights
In this Fireside Chat session, Young Pros Advisory Board member Megan O’Brien, Sr. Research Analyst, Omnicom Media Group, had an insightful discussion with Mary Sheehan, Head of Lightroom Product Marketing, Adobe. Mary shared her expert career knowledge with attendees about navigating their career journey and strategizing for 2023. Mary is an author and expert in career strategy, marketing, leadership, and workforce development. Mary shared how she specifically navigated her career and how other young professionals can use her insights of managing teams, deadlines, career development, and goal setting to navigate their careers. Mary has so much profound knowledge that she recently released a new book, “Product Launches” which is now an Amazon best seller.
Member Only AccessIncreased Workloads for Marketers & Market Researchers
Workers in the advertising and advertising research industries are reporting increasing workloads – more than those in other industries.
- Past Event Highlights
- Article
The Great Resignation in the Advertising/Research Industries Part 2 – Is It Over?
This event explored what has happened to the advertising, research, and analytics workplace since the Analytics Council’s June 13 event on the Great Resignation, delving more deeply into some questions raised by that earlier event.
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