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VR/AR

Virtual Reality: Is It Real This Time?

  • Summary by Amy Laine, IBM, ARF Social Council Chair

With the development of emerging technologies like Virtual Reality (VR) and Augmented Reality (AR) in recent years, changes to the advertising and marketing landscapes have followed. Experts from Meta, Snap, Inc. and Influencer joined the Social Council on July 27 to demonstrate what this exciting new medium looks like and expound on what it can do for brands.

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Obstacles for the Metaverse

Nearly three-quarters of consumers say they have heard of the “Metaverse,” as of March, according to Marketing Dive. That’s a noteworthy bump in awareness compared to last July (32%). But familiarity does not equate to understanding. Read more »

  • Article

ARF + CIMM Lexicon 4.0, a Common Language for Media Measurement

In 2010, the Coalition for Innovative Media Measurement (CIMM), now an affiliate of the ARF, developed this lexicon in order to create a common language for media measurement for use industrywide. One of the project’s initial goals was to facilitate the integration of Return Path Data (RPD). This lexicon has since been updated in 2012, 2016 and now 2021, to emulate the expansion of industry terms related to converged and advanced TV. New platforms, technologies and devices as well as expanded ways to buy, sell and measure media, have resulted in a myriad of new and revised terms and definitions. This latest version, dubbed ARF + CIMM Lexicon 4.0, incorporates all of these advancements, maintaining the reference’s status as a single, reliable and comprehensive resource for the industry.  Read the article.

  • Article

ARF + CIMM Lexicon 4.0, A Common Language for Media Measurement

In 2010, the Coalition for Innovative Media Measurement (CIMM), now an affiliate of the ARF, developed this lexicon in order to create a common language for media measurement for use industrywide. One of the project’s initial goals was to facilitate the integration of Return Path Data (RPD). This lexicon has since been updated in 2012, 2016 and now 2021, to emulate the expansion of industry terms related to converged and advanced TV. New platforms, technologies and devices as well as expanded ways to buy, sell and measure media, have resulted in a myriad of new and revised terms and definitions. This latest version, dubbed ARF + CIMM Lexicon 4.0, incorporates all of these advancements, maintaining the reference’s status as a single, reliable and comprehensive resource for the industry.  Read the article.

ARF + CIMM Lexicon 4.0, A Common Language for Media Measurement

  • ARF & CIMM

In 2010, the Coalition for Innovative Media Measurement (CIMM), now an affiliate of the ARF, developed this lexicon in order to create a common language for media measurement for use industrywide. One of the project’s initial goals was to facilitate the integration of Return Path Data (RPD). This lexicon has since been updated in 2012, 2016 and now 2021, to emulate the expansion of industry terms related to converged and advanced TV. New platforms, technologies and devices as well as expanded ways to buy, sell and measure media, have resulted in a myriad of new and revised terms and definitions. This latest version, dubbed ARF + CIMM Lexicon 4.0, incorporates all of these advancements, maintaining the reference’s status as a single, reliable and comprehensive resource for the industry.

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Virtual Reality Demystified: How Effective Are Panoramic Tours?

  • JOURNAL OF ADVERTISING RESEARCH

For companies that advertise using virtual self-guided panoramic tours, there hasn’t been much insight into how this form of virtual reality influences consumer behavior. But a forthcoming study in the Journal of Advertising Research, available online via JAR’s Digital First platform, shows that such tours can attract customers, increase authenticity and decrease perceptions that they are being manipulated.

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Your Questions Answered: Virtual Reality, Augmented Reality and 360 Video  – via AdAge

VR provides a new level of immersion with a brand or product, absent other distractions. It’s no wonder, then, that marketers are scrambling to figure out how they can play in the space. In this nascent stage, there are no advertising standards or turnkey solutions for marketers. Even what constitutes VR isn’t necessarily agreed upon.

How do you measure the reach of VR? Unfortunately, there are currently no standards for measuring the reach of VR content. And at least right now, that isn’t a pressing concern. But that doesn’t mean there isn’t an audience.

http://adage.com/article/media/questions-answered-virtual-reality-augmented-reality/306482/