TV

TV/Streaming Viewing Soars

  • Posted: April 3, 2020

For most industries, the lockdowns and social-distancing measures imposed by governments around the world to contain the covid-19 pandemic will be crippling. For video-streaming services, however, they could be a godsend. Citizens face what could be months of isolation at home, ideal conditions for binge-watching.
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Do the Lights Go Out When Brands Go Dark? (Summary)

Do the Lights Go Out When Brands Go Dark? (Summary)

  • KNOWLEDGE AT HAND
  • CMO BRIEF

Deciding to make major cuts or to eliminate brand advertising can be one of marketers’ most painful choices. This ARF paper summarizes the findings from a number of studies that quantify the impact and implications of drastic budget reductions, offers a case study, and provides insights, so that marketers can be better informed as they have to consider tough calls. Editor’s Note: The full report is available to member’s only.

Member Only Access
Future State: Navigating the New Media Landscape (Event Summary)

Future State: Navigating the New Media Landscape (Event Summary)

  • LEADERSHIP LAB

There are a lot of questions surrounding how media is evolving, how viewers select content out of seemingly innumerable choices and how streaming services decide what to adopt. While several ARF events have tackled such questions, experts weighed in with their most recent insights at February’s Leadership Lab at ARF headquarters in New York City. Dubbed Future State: Navigating the New Media Landscape, the ARF’s CRO Paul Donato and EVP of Research and Innovation, Dr. Horst Stipp, co-chaired an event that dished out oodles of interesting insights. Editor’s Note: The full report is available to members only.

Member Only Access
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