How Do Viewers Find Programming?
Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? Learn up-to-date insights from our industry experts on these issues:
- How viewers feel about the abundance of content choices today.
- Viewers’ strategies for program discovery.
- Do TV promos still drive viewing? What is the role of Social Media recommendation engines and other factors?
- Drivers of awareness of and interest in new Streaming Services.
- Should content providers find better ways for viewers to find the programs they are looking for?
Please join us for a focused and interactive Leadership Lab.
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