How Do Viewers Find Programming?
How viewers feel about the abundance of content choices today.
Viewers’ strategies for program discovery.
Whether TV promos still drive viewing and the role of Social Media recommendation engines and other factors.
The drivers of awareness and interest in new Streaming Services.
If content providers find better ways for viewers to find the programs they are looking for.
Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? The ARF shared up-to-date insights on these issues:
How Do Content Providers Reach Viewers?
Because viewer behavior is ever-shifting, media companies are faced with the challenge of how to most effectively promote their programs to viewers. Industry experts presented the latest trends in program promotion and discussed the opportunities and challenges faced by media/streaming companies in the new media landscape.
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SVP, Head of Insights Group: Audience + Brand
President & Creative Director
Leflein Associates Inc.
Hub Entertainment Research
Director, Insights and Strategy
, Hub Entertainment Research
VP, Insights & Measurement Strategy
SVP, Global Media and Entertainment
SVP, Audience Insights
EVP, Research & Innovation
Chief Research Officer