How Do Viewers Find Programming?
Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? The ARF shared up-to-date insights on these issues:
How Do Content Providers Reach Viewers?
Because viewer behavior is ever-shifting, media companies are faced with the challenge of how to most effectively promote their programs to viewers. Industry experts presented the latest trends in program promotion and discussed the opportunities and challenges faced by media/streaming companies in the new media landscape.