Survey Fatigue Impacts Business
An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.
An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.
Pete Doe (Xandr) and Caroline Horner (605) provided a case study of their partnership that derived results from alternative currency measurement with buy and sell side perspectives. Xandr’s nimble workflow method enabled 605’s shift from advanced targeting to a very specific, custom-built, “persuadable” target audience with a range between 2 to 10x increase in outcomes.
Member Only AccessThis discussion showed how research and innovation in measurement can increase the impact of advertising and help marketers develop better strategies.
Member Only AccessThe presenters shared new insights from their research on effective frequency which they find to be so valuable to the industry that NCS decided to offer a free license to their patent.
Member Only AccessAre you getting the most out of your advertising campaigns on social media? This helpful report offers an easy, step-by-step guide on how to create an ad on the four most popular platforms: Facebook, Twitter, LinkedIn and Instagram. It covers the ads manager feature for each, too. This can help you get the most out of your dashboard. And it discusses the best tools and apps available for each page.
There are many different approaches attribution providers use, including different modeling techniques and data sources—using both STB data and Smart TV ACR data.