tracking studies

• Article

Not All Frequency is Created Equal

The presenters shared new insights from their research on effective frequency which they find to be so valuable to the industry that NCS decided to offer a free license to their patent.

NYCU: Increase in Contextual Targeting

• Posted: October 15, 2021

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NYCU: Google and the Demise of Third-Party Cookies

• Posted: March 12, 2021

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• Creative & Branded Content
• Article

The Best Tools & Apps for Making Social Media Ads

• ARF

Are you getting the most out of your advertising campaigns on social media? This helpful report offers an easy, step-by-step guide on how to create an ad on the four most popular platforms: Facebook, Twitter, LinkedIn and Instagram. It covers the ads manager feature for each, too. This can help you get the most out of your dashboard. And it discusses the best tools and apps available for each page.

One Role Of Data In Elections

• Posted: March 12, 2020

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Updates on Key Industry Issues

• Posted: March 12, 2020

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• Targets & Segments
• Article

CIMM to Study Best Practices for TV Attribution

• CIMM

There are many different approaches attribution providers use, including different modeling techniques and data sources—using both STB data and Smart TV ACR data.

• Targets & Segments
• Article

Evaluating Digital Audience Quality

In 2018, $57 billion was spent on digital display advertising. That doesn’t mean those resources were used wisely. One crucial issue is the need to focus on audience quality. Failure to do so can lead to consumers being buffeted with messages or confronted with irrelevant ones. As a result, they become frustrated and turned off. This equates to missed opportunities and wasted resources.

• Targets & Segments
• Article

Findings from the 2nd Annual ARF Privacy Study

What has changed in the last year about U.S. consumers’ time spent on digital devices, the data they are willing to share, their understanding of websites’ privacy policies, and their trust levels? The ARF 2nd Annual Privacy Study answers these questions overall and for a number of population segments.