technology & telecom

• Article

ARF KC Deep Dive: Shoppable Media

• Article

ARF KC Deep Dive: GenAI Incremental Value in Ad Dev/Planning

• Article

Strive for More 2.0: GEM Industry Insights

• Past Event Highlights
• Article

Creative Effectiveness: The New Age of Brand Building: Navigating a Creator-Driven World

• ARF
• ARF

At Creative Effectiveness, we examined the evolving definition and methods of building brands in today’s fragmented, creator-driven landscape. After, we celebrated research and insights-driven advertising at the ARF David Ogilvy Awards ceremony and reception.

• Article

Using LLMs for Market Research

• Article

Breakthrough ROI: Investing in Asian American Audiences and Media

• Article

Human-Plus: A Future of Advertising to Algorithms

• Past Event Highlights
• Article

Human-Plus: A Future of Advertising to Algorithms

• ARF
• AI Series

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective on AI that anticipates consumer needs, marketing opportunities and investment strategies.