fbpx

skills

Strategies for Managing Internal and External Relationships

Strategies for Managing Internal and External Relationships

  • WOMEN IN ANALYTICS

On April 7, the Women in Analytics Group held a mentoring meet-up about strategies for managing internal and external relationships. Ramla Jarrar, Founder & CEO of Mass Analytics and Therese Glennon, VP at Bristol Myers Squibb, shared best practices for building and maintaining relationships in-person and remotely. After the mini talks, each speaker met with half of the attendees and then switched groups to meet with the other half of the attendees.

Member Only Access
  • Article

The 1st Annual Organizational Benchmark Survey—The Consultancy Report

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The consultancy report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and how satisfied they are with their department. Read the article

Navigating the Messy Middle – Intersectionality in the Workplace

Navigating the Messy Middle – Intersectionality in the Workplace

  • EVENT SUMMARY
  • Jackie Lorch, Vice President, Global Knowledge Management, Dynata

The second installment of the ARF Cultural Effectiveness Council’s Navigating the Messy Middle series -- which focused on the workplace experiences and strategies of mid-career professionals from diverse communities -- hosted two successful executives who have developed their careers in the advertising and media industries.

Member Only Access
Take the 2nd Annual ARF Organizational Benchmark Survey

Take the 2nd Annual ARF Organizational Benchmark Survey

  • ARF

The Organizational Benchmark Survey was developed to examine the dramatic changes taking place in advertising and marketing research organizations in recent years. Developed by the ARF Analytics Council, last year’s survey produced a set of reports covering the advertiser, agency, research company, media & entertainment and consultancy sectors. The ARF also released access to the raw data for members to interrogate themselves via our interface. (Note, you must download the free Tableau reader before doing so. Find instructions on how to do so here). These reports and the database have been helpful to members in understanding how their organization compares to others in their sector, with respect to management of the insights and data analytics functions.

Member Only Access
The Organizational Benchmark Survey Database

The Organizational Benchmark Survey Database

  • THE ARF

Our first, annual benchmark survey looked into the dramatic changes that occurred in advertising and marketing research organizations from 2018-2019. We have delivered a series of reports: the advertiser, agency, research, media & entertainment and consultancy report. Now, the ARF has released the interactive access via a searchable database. Members can interrogate the data and findings themselves and query segmentations such as job title, category, structure, size and investment trends.

Member Only Access
The 1st Annual Organizational Benchmark Survey—The Consultancy Report

The 1st Annual Organizational Benchmark Survey—The Consultancy Report

  • THE ARF

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The consultancy report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and how satisfied they are with their department.

Member Only Access
Career Skills – Strategies, Steps & Success (Event Summary)

Career Skills – Strategies, Steps & Success (Event Summary)

  • WOMEN IN ANALYTICS

The July 30 ARF’s Women in Analytics event was about honing career skills. Five esteemed female leaders shared the skills they hold near and dear and how they developed them over the years. After the presentations, attendees joined small moderated breakout sessions, where they had the opportunity to ask speakers questions about their careers and how they conquered barriers along the way.

Member Only Access
The 1st Annual Organizational Benchmark Survey—Media & Entertainment Report

The 1st Annual Organizational Benchmark Survey—Media & Entertainment Report

  • The ARF

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The media and entertainment report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and also how satisfied they are with their department.

Member Only Access
Young Pros Presents: Coming of Age in a Crisis – The Millennial Perspective

Young Pros Presents: Coming of Age in a Crisis – The Millennial Perspective

Millennials have lived through a number of tragedies, including the 9/11 terrorist attacks, the Great Recession and now the COVID-19 pandemic. How did these events shape millennials? And what do marketers, advertisers, brands and researchers need to know about this generation and their unique perspectives, in order to market to them effectively? Editor’s Note: The full summary is available to members only.

Member Only Access
 Next »