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In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today. The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands. Editor’s Note: The full summary is available to members only.
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The focus of ARF’s Women in Analytics (WIA) Mentoring Workshop was how to be a leader now. It was conceived of and presented by members of the ARF WIA Board of Directors. Three presenters shared their wisdom and experience about leading now, amid a global pandemic. Following the presentations, attendees joined small moderated breakout sessions where they discussed what they have learned about their own leadership styles during the crisis, what is working well, what is not and changes they would like to make. Editor’s Note: The full summary is available to members only.
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The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The research company report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and also how satisfied they are with their department. Editor's Note: The full report is available to members only.
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The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past two years. This is the first of an annual series. The advertiser report covers a variety of subjects, including the name of agencies’ research departments and their structures, spending and KPIs, what skills researchers need and what tools they employ, and even how satisfied they are with their department.
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