Advertising and market research have seen dramatic changes over the past two years. As a result, several members have approached the foundation with questions about these changes. The ARF Analytics Council
took this as an opportunity to create a research project. The results are the first annual Organizational Benchmark Survey. This is the second in a series of reports, the Agency Report. The goal was to see how companies collect research data, to whom does research report, how they organize around research and data and if small agencies differ from large ones.