Gender and Primary Shoppers
There is more gender equality in most primary shopping activities than often assumed.
retail & restaurants
Consumers Return to Normal in 2023
Morning Consult’s surveys find that consumers are increasingly “returning to normal”—meaning feeling more comfortable traveling, going to the movies and dining out.
- Research & Data Quality
- Article
Attribution & Analytics Accelerator 2022
The boldest and brightest minds joined us November 14 - 17 for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.
Member Only Access
- Past Event Highlights
- Article
Evidence-Based Research for Effective Marketing
On November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more.
Member Only Access
- Targets & Segments
- Article
How Review Platforms Can Become Consumers’ “Trust Guardians”
Many ecommerce shoppers rely on reviews to help make their purchase decisions. But lately, the authenticity of these review platforms have come into question. Retailers have been looking for ways to increase trust in reviewers. One stumbling point, asking reviewers to disclose their identity can raise privacy issues. It also creates a positivity bias. Fortunately, there are actions review platforms can take to enhance customer trust while reducing the need for individual reviewer disclosure.
Member Only Access
- Audience & Media Measurement
- Article
Spillover Benefits of Online Ads
Email advertising can increase spending in actual, physical retail stores, new statistical tools show. If this is not uplifting enough for those who deal with such advertising, analysis published in an MSI working paper found something else surprising. The effects are highest among consumers with fewer recent interactions with that particular retailer.
Amazon Dominates Retail Media Ad Revenues
eMarketer data illustrates Amazon’s dominance, but also shows good results for Instacart.
Obstacles for the Metaverse
Nearly three-quarters of consumers say they have heard of the “Metaverse,” as of March, according to Marketing Dive. That’s a noteworthy bump in awareness compared to last July (32%). But familiarity does not equate to understanding. Read more »
Last Words on Day 1
Elizabeth Tarpinian (Senior Director, Consumer & Market Insight, Unilever NA)
- “We feel we are in this incredible digital and technological revolution.”
- “You have this context where the consumer is feeling trust issues.”
- (There is a) “War for attention.”
- “Continuous disruption where everything is massive, complex and it is moving….… (All of this) can feel unsettling….”
NYCU: 3 Things to Know About the Metaverse
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