radio and audio

• Past Event Highlights
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OTT 2024: Today's Dynamic Media Landscape -- What's Next?

Attendees joined us on October 23 for our annual OTT conference, offering the latest research on shifts in the TV and video landscape, viewer behavior, and cross-platform measurement. Industry experts discussed trends in viewing habits, advertising innovations, and predictions for 2025. Attendees also had the opportunity to participate in discussions and network with industry peers over breakfast, lunch, and the cocktail reception.

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2024 Issues, Trends and Predictions

In this article, we have gathered analyses and predictions on what the industry will focus on in the new year. Read more »

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The Arbitron PPM Versus The Nielsen Meter/Diary: Which Is Right? No, Which Is Better?

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CITY OF HOUSTON - 2023 David Ogilvy Award Winner Case Study

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PFIZER - 2023 David Ogilvy Award Winner Case Study

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What Makes a Podcast Ad Effective?

Podcasts offer strong value for advertisers as the result of the growing amount of content, audience diversity and high engagement levels, including increased brand recall. Opportunities for monetization of podcast ads have increased and MAGNA expects U.S. podcast ad revenues to reach $2.4 billion in 2023.