product placement

• Targets & Segments
• Article

Using Shelf Interaction Analysis to Enhance Retail Efficiency and Customer Engagement

Utilizing video tracking and shelf interaction analysis provides actionable insights for retailers looking to manage shopping efforts and enhance customer engagement in retail stores. This Marketing Science Institute (MSI) at the ARF working paper illustrates the benefits of strategic shelf reorganization and targeted promotions to improve shopping efficiency and sales conversion.

AI Facilitates Product Placements

• Posted: February 14, 2024

AI makes it easy to place products into video content and make those digital insertions look more realistic than ever. This is likely to further increase product placements – a good reason to revisit the research that provides insights on how to make them effective.

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• Research & Data Quality
• Article

Navigating the Evolving Media Landscape

• OTT 2023

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications.

More Product Placements?

• Posted: September 7, 2023

Recent reports predict an increase in product placement and product integration spending. Research shows how to make them more effective.

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What the Metaverse Means for Marketers

• Posted: July 11, 2023

On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.

What the Metaverse Means for Marketers

• Posted: October 20, 2022

Speakers at an ARF Town Hall gave their predictions on the development of the metaverse and described how metaverse marketing platforms will impact marketers’ strategies.

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• Past Event Highlights
• Article

What the Metaverse Means for Marketers

On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.

• Creative & Branded Content
• Article

What Makes Product Placements Effective?

• CMO Brief

Product placements have grown in recent years and the practice is predicted to increase even further. According to a new “Global Product Placement Forecast” by media economists PQ Media, global product placement spending has rebounded at double-digit rates in 2021 and is forecast to do so again this year. What makes this strategy effective? Decades of research provide us with several useful insights.

What Makes Product Placements Effective?

• Posted: September 7, 2022

Product placements have increased and are predicted to grow further. Research provides insights on how to make them effective.

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• Creative & Branded Content
• Article

What’s Behind Consumer Recall of Brands Co-Appearing in TV Programs?

• JOURNAL OF ADVERTISING RESEARCH

Consumers’ short- and long-term memory and recognition of brands that co-appear in television programs is affected differently when the juxtaposed products are either in the same or different categories, and when the brands are either familiar or unfamiliar, new research shows. The findings are intended to help strengthen product placement strategies and decisions around choosing the right co-appearing partners.