pandemic

• Past Event Highlights
• Article

Forecasting Post-Pandemic Business Recovery

• DATAxSCIENCE

At ARF’s DATAxSCIENCE 2021, experts in forecasting and scenario planning presented the latest research and insights on understanding which changes in consumer behavior and attitudes will help shape the post-pandemic recovery. They also shared examples of different research methods and models to tap into these signals. Enjoy this recap of our DATAxSCIENCE 2021 event. Key takeaways, the full event video, and presentations are available for ARF members: If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org. LOGIN TO ACCESS

• Analytics & Data Science
• Article

Is The Pandemic Over? COVID Forecast Review - June 2021

• Rex Briggs

For those vaccinated, it may already feel like the pandemic is over. But, with a global third wave, and the US currently at an annualized run rate of over 200,000 deaths from COVID-19, it is too soon to declare victory.

NYCU: In Brief — Extra Gum’s Back-to-Normal Ad

• Posted: May 14, 2021

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NYCU: In Brief — Ad Agency Revenue, HH Income Surges

• Posted: May 7, 2021

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NYCU: Doubts About Polling & Consumer Research

• Posted: November 19, 2020

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NYCU: Highlights from the ARF’s OTTxSCIENCE Event

• Posted: November 6, 2020

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NYCU: Why Marketers Should Prepare for Post-Pandemic Scenarios

• Posted: November 6, 2020

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NYCU: In Brief – The #RaiseItUp Campaign

• Posted: November 6, 2020

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NYCU: Is Brand Loyalty Changing?

• Posted: October 29, 2020

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NYCU: Pandemic Impacts Percentage of Men Working

• Posted: October 29, 2020

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