NYCU: Measuring Ad Impact
![](https://thearf.org/wp-content/uploads/2018/04/login-icon.jpg)
Relevant key performance indicators (KPIs) have become increasingly important over the last decade for evaluating the impact of marketing and media spending. Today, numerous companies offer products that measure “ROI” and “lift,” But, for many, it is difficult to differentiate them. This prompted the Online-Offline Metrics Working Group of the ARF’s Cross-Platform Measurement Council to create: The Guide to Lift and ROI Measurement Products. This comprehensive report highlights the product offerings of 27 companies in the space.
Member Only AccessThe ARF’s OTT virtual event was dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”. Editor’s Note: The full summary is available to members only.
Member Only AccessThe ARF Creative Council’s New Research Guidelines Working Group curated and produced a “Behind Frenemy Lines” virtual happy hour event, whose objective was to share thoughts, experiences, and ideas across the creative divide. Moderated by Council Co-chair Mark Truss, Chief Research Officer, Wunderman Thompson, the event brought together researchers, creatives, and planners at brands and agencies to discuss their own experiences and reactions to the role of research in the creative process, building on ideas revealed in a recently-published whitepaper exploring this topic.
Member Only AccessAre you getting the most out of your advertising campaigns on social media? This helpful report offers an easy, step-by-step guide on how to create an ad on the four most popular platforms: Facebook, Twitter, LinkedIn and Instagram. It covers the ads manager feature for each, too. This can help you get the most out of your dashboard. And it discusses the best tools and apps available for each page.