At this event, the ARF Social Council presented research on how creators and influencers are reshaping the social media landscape and what these shifts mean for brands’ media, creative, and measurement decisions. The three speakers from Dynata, Kantar, and SmithGeiger moved from consumer behavior (who follows creators, where they spend time, and how trust translates to purchase) to marketer strategy (how creator work is being deployed and how to evaluate its effectiveness at scale) and finally to a category-specific deep dive in entertainment (what creator marketing does differently than traditional marketing for Gen Z and Millennials). Their presentations were followed by an engaging moderated discussion. All of the speakers and the moderator were either members of the Social Council or colleagues of Council members.
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The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents.
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The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents.
Read more »
Member Only Access
The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents.
Read more »
Member Only Access
