millennials

• Article

Too Much Generational Marketing?

• Targets & Segments
• Article

Brand Strategy in Uncertain Times: How to Build Trust and Relevance

• ARF
• Knowledge at Hand

When the world is thrust into turbulent times, understanding how consumers respond to uncertainty is essential for brand resilience. This report from the ARF explores enduring behavioral patterns, recent shifts in consumer expectations and actionable strategies for marketers to sustain trust and relevance in volatile times.

• Article

Consumer Behavior in Times of Uncertainty: Insights for Brand Strategy

• Article

ARF Knowledge at Hand: Consumer Behavior in Times of Uncertainty: Insights for Brand Strategy

• Article

Watching Short-Form vs. Long-Form Content

• Article

Music Preferences and Marketing

• Past Event Highlights
• Article

Game Changing Insights: The Evolution of Sports in a Digital Era

• Bruna Isensee, Televisa Univision
• YOUNG PROS

On January 29th, the Young Pros joined Kate Freed, group manager, research and insights at Snap and Crystal Day, creative insights and strategy at YouTube for a presentation and panel discussion around sports and the evolution of the fan experience in the digital era.

• Article

Today’s Media Strategies: Increase Viewing among Millennials, Gen Z, & Gen Alpha