media measurement
- Past Event Highlights
- Article
How to Validate Media Measurement Systems Built with AI
AI can accelerate campaign measurement, but how do you know the results are reliable? On July 15, the ARF Cross-Platform Measurement Council led an exploration of validating AI-powered measurement models and systems. Industry practitioners shared validation approaches, frameworks, and tools that work based on real case studies. Plus, attendees had the opportunity to ask questions in a Q&A.
Member Only AccessThe MRC Takes on AI in Media Measurement
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Member Only AccessBeyond Individuals: The Identity Mixologist's Guide
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- Audience & Media Measurement
- Article
Evaluate Identity Resolution Effectively with this Council Guide
Identity resolution (IDR) is crucial in media measurement and advertising, connecting media messaging to individuals. This guide, produced by the ARF Identity Resolution Working Group (of the ARF Cross-Platform Measurement Council), explores different units of analysis in IDR beyond individuals, such as households, geography and cohorts and their implications for matching quality, targeting and marketing success.
Member Only AccessFirst-to-Market Holistic Radio Measurement
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Member Only Access