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Europe’s Advertising Research Conference Highlights Work on AI, Influencers & More
At Europe’s principal conference on advertising research, a sense of urgency prevailed. ICORIA, held in Bordeaux in late June, saw its first-ever writer’s workshop on how to craft research that resonates with practitioners. It also had presentations on hot-button themes like AI, attention, social media and influencer marketing, as well as highlighting academics’ mission to find solutions to some of the industry’s biggest challenges.
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