on the upper right of the web site or create an account to view this page.
Marketers currently face a daunting paradox: 91% of US consumers say they are more likely to shop with brands that provide personalized offers and recommendations; meanwhile, 81% of respondents say the potential risks of data collection by companies outweigh the benefits. This leaves marketers to thread a delicate balance – provide customers with a personalized experience and ensure that their data is secure and being used responsibly. During this Insights Studio event, HawkPartners shared a blueprint for brands to follow when balancing these issues, and industry leaders from tech and healthcare shared best practices in how they balance these marketing priorities.
Member Only Access on the upper right of the web site or create an account to view this page.
Session #1: The Power of Technology to Overcome Problems in Healthcare, with Tom Edwards of Omnicom (a webcast), moderated by Marjorie Reedy of Merck (Co-Chair, Pharma Council)
View other Podcasts in the series.
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.
Consumers increasingly make purchase decisions based on online product reviews and rankings. Meanwhile, advertising is often designed to inform about a product or service’s benefits. Within both of these scenarios, consumers learn how to dovetail new understandings into what they already know about a brand, product or service. In this study, researchers looked to quantify the impact prior information (e.g. information obtained from past purchases or use) on consumer search and purchase decisions.
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.
This Town Hall presented findings from the past nine months of a collaborative Task Force of media industry associations, ad tech firms and measurement companies to standardize ad metadata fields, ad names and file formats across the converging TV and digital ecosystems. Editor’s Note: The full summary is available to members only.
Member Only Access