cognition

• Article

ARF KC Deep Dive: Consumer Search Behavior

• Article

Creative That Converts: A Scientific Approach to Image Effectiveness

• Article

Positivity Performs: Ad Environments’ Critical Role in Media Planning

• Article

Creative that Converts: A Neuroscientific Approach to Creative Effectiveness

• Article

Positivity Performs: Ad Environments’ Critical Role in Media Planning

• Research & Data Quality
• Article

Decoding AI’s Bias: What Loss Aversion Means for Advertising Research

• ARF
• Psychology of GenAI

This experiment, part of the ARF’s “Psychology of Gen AI” series, reveals how models like ChatGPT not only replicate human cognitive biases, such as loss aversion, but also compress variability into uniform patterns. This raises concerns for advertising researchers who rely on authentic insights into consumer behavior.

• Article

The Psychology of Gen AI: The Bias Beneath the Average: What Loss Aversion Reveals About How AI Thinks: Deep Dive

• Article

The Psychology of Gen AI: The Bias Beneath the Average: What Loss Aversion Reveals About How AI Thinks