Hacking the Commuter Code


Join The ARF and Pandora Media on Wednesday, May 4th as we present the state of in-car audio with new insights from Edison Research’s study, “Hacking the Commuter Code.”

One third of audio consumption takes place in the car equating to 87 minutes of listening per day. This groundbreaking study explores how evolving technologies, and mobile access have increased content choices, and thus have changed the audio experience for today’s commuters. To measure this environment, Edison outfitted 101 cars with GoPro cameras pointed at the dashboard controls to record exactly what, and for how long, commuters listen. This ethnographic study was enhanced by a quantitative online survey fielded to 1100 U.S. respondents.

These questions and more will be covered in this important study:

  • How do commuters listen to AM-FM, streaming radio and podcasts?
  • Are they connecting their phones by Bluetooth or USB ports in smart cars?
  • How interested are consumers in connected car in-dash entertainment centers?


Jane Collins – Senior Director, Consumer Insights, Pandora Media
Ron Rodrigues – Sr. Manager, Marketing Research, Pandora Media



Media Forum

How Advertising Works: Building Brands between the Ears

Free for ARF Members

Join us on December 1st for the ARF’s Media Forum for an informative salon forum on the importance of sound.

  • Neuro-Insight will present “The Radio Revolution: The Neuroscience behind the Power of Radio Advertising”
  • Turner Broadcasting presents “Breakthrough: The Role of Audio in TV Commercials”
  • Nielsen will discuss brand-new comparable metrics report for radio, TV, digital and mobile examining how many people use media for how long and how often

ARF Host:

Gayle Fuguitt – CEO and President, The ARF

Tony Hereau – VP, Audience Insights, Nielsen
Mark Loughney – VP, Research, Turner Broadcasting
Radha Subramanyan – President, Insights, Research & Data Analytics, iHeartMedia
Pranav Yadav – Chief Executive Officer, Neuro-Insight US



8:30–9:00am: Breakfast & Networking
9:00–11:00am: Program
11:00–11:30am: Networking




A Big Year for Podcasts

Edison Research reports that total audio time listening to podcasts increased, among Americans who listened to at least 1 podcast in the past 24 hours. For the first time, podcast listeners “are now listening to more podcast audio than any other form of audio.” Read more »