On October 14, the ARF Creative Effectiveness conference dove into the challenges shaping creative strategy today. Industry experts explored how marketers can balance short-term results with long-term brand building, measure creative impact, and leverage AI and commerce media without sacrificing brand equity. Attendees heard perspectives on what’s working, what isn’t, and how to connect creative strategy to measurable business outcomes. Following the conference, the ARF David Ogilvy Awards were held to celebrate research- and insight-driven advertising.
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On April 21, the ARF hosted a rebroadcast of last year’s panel discussion of “How to Win an ARF David Ogilvy Award,” to help guide potential entrants in creating a standout award submissions. The panel included moderator, Kerry Benson, SVP and Creative Lead at Kantar, Lindsay Franke, Group President at Ipsos NA and member of the ARF Board of Trustees, and Ed Gunn, EVP of Strategy at Mischief @ No Fixed Address.
Ariane Pol, Global Head of Research and Data Science at Google and Lisa Zielinski, SVP, Creative Excellence Strategy at Ipsos, kicked off the event, with updates to this year’s award program and what they look forward to most while reviewing the applications.
The panel emphasized practical takeaways for strengthening award submissions, including the importance of a clear, cohesive narrative that connects research, insights, creative execution, and measurable impact, while also stressing the need for simplicity, originality, and honesty in each submission.
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On April 9th, the ARF’s Creative Council hosted its 11th Happy Hour event, “Beyond the Trophy: The ROI of a David Ogilvy Award.” Council members Jillian Rice (Ipsos) and Vita Molis (LinkedIn) moderated a virtual discussion with a panel of recent David Ogilvy award winners, Abby Mehta (Bank of America), Alissa Coronna (Leo Burnett), and Katrina Skwarek (FireFish), about their experience of preparing a submission for a David Ogilvy Award, winning one and its subsequent impact. The panel also offered advice for prospective applicants on building and submitting winning cases.
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