Avoiding misinformation and supporting journalism is not just about brand safety or corporate responsibility. New findings, from an IPG Mediabrands client launch, show NewsGuard's data for responsible inclusion of news leads to major improvements in campaign performance metrics. Read more »
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Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.
Member Only AccessAvoiding misinformation and supporting journalism is not just about brand safety or corporate responsibility. New findings, from an IPG Mediabrands client launch, show NewsGuard's data for responsible inclusion of news leads to major improvements in campaign performance metrics. Read more »
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On April 22, Nielsen discussed the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Attendees gained actionable insights on leveraging sports content and emerging streaming environments to engage high-value, diverse audiences with greater precision and impact.
Member Only AccessAvoiding misinformation and supporting journalism is not just about brand safety or corporate responsibility. New findings, from an IPG Mediabrands client launch, show NewsGuard's data for responsible inclusion of news leads to major improvements in campaign performance metrics. Read more »
Member Only AccessAvoiding misinformation and supporting journalism is not just about brand safety or corporate responsibility. New findings, from an IPG Mediabrands client launch, show NewsGuard's data for responsible inclusion of news leads to major improvements in campaign performance metrics. Read more »
Member Only AccessAvoiding misinformation and supporting journalism is not just about brand safety or corporate responsibility. New findings, from an IPG Mediabrands client launch, show NewsGuard's data for responsible inclusion of news leads to major improvements in campaign performance metrics. Read more »
Member Only AccessAvoiding misinformation and supporting journalism is not just about brand safety or corporate responsibility. New findings, from an IPG Mediabrands client launch, show NewsGuard's data for responsible inclusion of news leads to major improvements in campaign performance metrics. Read more »
Member Only Access