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NYCU: Understanding Consumers of Color

• Posted: August 20, 2020

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• Past Event Highlights
• Article

Inside the JAR: Gender, Cause Marketing, and the Future of TV & Video (Event Summary)

• Insight Studio Series

Gender experts explored gay models in ads, as well as feminism perspectives as a framework for targeting strategies. Strategy experts revealed findings on television and video viewing trends, and guilt appeals in cause-marketing campaigns.

NYCU: In Brief: More Female CEOs

• Posted: August 6, 2020

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• Creative & Branded Content
• Article

The Best Tools & Apps for Making Social Media Ads

• ARF

Are you getting the most out of your advertising campaigns on social media? This helpful report offers an easy, step-by-step guide on how to create an ad on the four most popular platforms: Facebook, Twitter, LinkedIn and Instagram. It covers the ads manager feature for each, too. This can help you get the most out of your dashboard. And it discusses the best tools and apps available for each page.

• Research & Data Quality
• Article

Key Planning Tool Gets a Facelift for the Digital Age

• JOURNAL OF ADVERTISING RESEARCH

A key planning tool that is widely used by advertising professionals for strategic and creative guidance, is seriously out of date, according to a forthcoming Journal of Advertising Research study available online on the JAR’s Digital First platform. Researchers in Japan and South Korea propose a refresh to the Foote, Cone & Belding (FCB) grid, created in 1980, to reflect current-day products and consumers’ online purchase decisions.

NYCU: Crisis Impacts Consumers

• Posted: July 30, 2020

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• Targets & Segments
• Article

Precision Marketing for Precision Medicine (Event Summary)

• WEDNESDAY WEBCAST

This webcast presented by W2O Group brought together experts from Swoop and IPM.ai, Takeda and Twitter Client Solutions - Health to discuss some of the new methods and technologies that are making precision marketing possible for health care companies—especially the use of clinical and claims data to identify and target both HCPs and consumers with relevant marketing while protecting patient privacy and HIPAA compliance.  Editor’s Note: The full summary is available to members only.

NYCU: Advertising During the Reopening

• Posted: July 10, 2020

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• Past Event Highlights
• Article

Where Has All the Advertising Gone? (Event Summary)

• ARF INSIGHTS STUDIO SERIES

This Insights Studio hosted one of the industry’s brightest minds, Orlando Wood, Chief Innovation Officer at System1 Group and author of the best-selling book Lemon (IPA, 2019). Wood presented a unique combination of neuroscience, cultural history and advertising research to describe a change in advertising style that has occurred over the last 15 years and link this to falling advertising effectiveness. The event also featured a moderated discussion with Janet Hull OBE, Director of Marketing Strategy at IPA and Scott McDonald, Ph.D., CEO and President of the ARF.

• Research & Data Quality
• Article

Attitudes Towards Privacy (Event Summary)

• ARF VIRTUAL TOWN HALL

This Town Hall presented work by W2O related to privacy and COVID-19 contact tracing apps, as well as findings from an April 2020 privacy survey conducted by the ARF that included several questions about COVID-19 and its impact on how people feel about privacy, geo-location and trust. This session featured presentations by Dan Linton, Global Data Privacy Officer of W2O, and Paul Donato, Chief Research Officer of the ARF. Editor’s Note: The full summary is available to members only.