The Interactive Advertising Bureau reported that bots made up 36% of Internet traffic in 2014, which indicates that invalid clicks are wasting the ad budgets of many firms. Rich Kahn, writing for MarketingProfs, provides tips for avoiding click fraud and the related spending losses.
-Closely track campaign data in real time and investigate any unusual activity in traffic or other metrics.
-Accurate targeting to consumers based on location, behavior, and interests makes the message more visible to more consumers and fewer bots.
-Consider engaging a click fraud specialty firm to help establish what type of traffic is visiting the sites on which you advertise.
-Although no laws have yet been passed, click fraud issues and botnet theft have a high profile with legislatures.
This article suggests that these tips can help rescue marketing budgets from click fraud.
See all 5 Cups articles
For more on this topic, check out the Marketing Tab in Morning Coffee.