ad fraud

• Audience & Media Measurement
• Article

Revisit Erwin Ephron's Enduring Lessons for Media and Marketing in this eBook

• ARF

This eBook tribute to Erwin Ephron, compiled by the ARF, revives over 150 of his iconic newsletters—each reinterpreted through a modern lens using AI. Known as the “father of recency theory,” Erwin championed simple truths in media and advertising, transforming industry paradigms. His timeless observations, from reach versus frequency to engagement confusion, remain strikingly relevant in today’s digital, data-heavy marketing landscape.

• Article

WOW! The Wit and Wisdom of Erwin Ephron

Do many advertisers chase the lowest CPM, instead of achieving the “attentive reach” that results in much more effective campaigns? RealEyes’ Max Kalehoff thinks so and calls for a fundamental change in strategy.   Read more »

• Article

Ad Fraud Remains Unsolved Problem

Do many advertisers chase the lowest CPM, instead of achieving the “attentive reach” that results in much more effective campaigns? RealEyes’ Max Kalehoff thinks so and calls for a fundamental change in strategy.   Read more »

• Article

Face Verification as Real-Time Solution for Survey Quality

Do many advertisers chase the lowest CPM, instead of achieving the “attentive reach” that results in much more effective campaigns? RealEyes’ Max Kalehoff thinks so and calls for a fundamental change in strategy.   Read more »

• Past Event Highlights
• Article

Face Verification as Real-Time Solution for Survey Quality

Do many advertisers chase the lowest CPM, instead of achieving the “attentive reach” that results in much more effective campaigns? RealEyes’ Max Kalehoff thinks so and calls for a fundamental change in strategy.   Read more »

• Article

Super Bowl Ads Revisited

Do many advertisers chase the lowest CPM, instead of achieving the “attentive reach” that results in much more effective campaigns? RealEyes’ Max Kalehoff thinks so and calls for a fundamental change in strategy.   Read more »

• Article

Making Sense of Multi-Currency Initiatives

Do many advertisers chase the lowest CPM, instead of achieving the “attentive reach” that results in much more effective campaigns? RealEyes’ Max Kalehoff thinks so and calls for a fundamental change in strategy.   Read more »

• Past Event Highlights
• Article

AUDIENCExSCIENCE 2023

The ARF hosted its annual flagship conference, AUDIENCExSCIENCE 2023, on April 25-26, 2023. The industry’s biggest names and brightest minds came together to share new insights on the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats. Keynotes were presented by Tim Hwang, author of Subprime Attention Crisis, Robert L. Santos of the U.S. Census Bureau, Brian Wieser of Madison and Wall, LLC and Andrea Zapata of Warner Bros. Discovery.