Here’s a preview of our two-day event on “Better Market Forecasting: Traditional Research or 21st Century Data?”
We will compare conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. Learn best practices to more reliably predict what’s next.
Taking place near the one-year anniversary of the 2016 presidential election, included will be a post-mortem on the performance of polls, betting markets, search, and social media in predicting the outcome of that race.
Case studies will also be presented on how companies are using Big Data in combination with conventional research methods to understand their customers and markets more deeply.
The keynote will be a Q&A with Seth Stephens-Davidowitz Author of Everybody Lies: Big Data, New Data and What the Internet Can Tell Us About Who We Really Are.
View Seth Stephens-Davidowitz’s PBS News Hour interview.
Click to learn more about FORECASTxSCIENCE at Google Headquarters in Sunnyvale, CA.
Register now. Space is limited.