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FORECASTxSCIENCE: 3rd ARF West

November 14November 15

| Sunnyvale, CA

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At FORECASTxSCIENCE we will compare conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. Best practices to more reliably predict what’s next.

Specifically, we will:

  • Examine whether surveys are still a credible tool for guiding business decisions.
  • Look more closely at how unstructured data (social, search, WOM) combine with traditional data for better answers.
  • Understand the new tools that help us analyze more data better – AI, cognition and machine learning examples.

Speakers include

KEYNOTE: Everybody Lies: How We Can Use Google Search Data to Understand the Human Psyche

Davidowitz cover
Seth Stephens-Davidowitz, Ph.D.
Author of Everybody Lies: Big Data, New Data and What the Internet Can Tell Us About Who We Really Are

Social Networks as Representative Nonprobability Sampling Frames

Tenorio
Adriana Crespo Tenorio
Researcher & Ads Data Scientist,
Facebook

Performance of 2016 U.S. Presidential Polls –
Lessons Applied

Blumenthal
Mark Blumenthal
Head of Election Polling,
SurveyMonkey

Marketing in a Cognitive Era

Rangaiah
Babs Rangaiah
Executive Partner,
Global Marketing, iX,
IBM

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For accommodations, these hotels are conveniently located to the event venue. Please note that they do not have discounted rates, room blocks, or any affiliation to the ARF and this event.


DIAMOND SPONSORS
 

SAPPHIRE SPONSORS

GOLD SPONSORS

GFK Simmons

SILVER SPONSOR
neustar Telmar

Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (dbulgrin@thearf.org).

 


To view our 2016 November program, visit: ARF West Mastering Mobile Marketing.

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Details

Start:
November 14
End:
November 15
Event Category:

Venue

Google
1184 N Mathilda Ave.
Sunnyvale, CA 94089 United States