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FORECASTxSCIENCE: 3rd ARF West

November 14November 15

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At FORECASTxSCIENCE we will compare conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. Best practices to more reliably predict what’s next.

Taking place near the one-year anniversary of the 2016 presidential election, included will be a complete post-mortem on the performance of polls, betting markets, search, and social media in predicting the outcome of that race. Case studies will also be presented on how companies are using Big Data in combination with conventional research methods to understand their customers and markets more deeply.

With

Keynote + Q&A with Seth Stephens-Davidowitz Author of Everybody Lies: Big Data, New Data and What the Internet Can Tell Us About Who We Really Are

Speakers include

  • Scott McDonald, Ph.D. – President and CEO, ARF
  • George H. Terhanian, Ph.D. – Group President and Chief Research & Analytics Officer, The NPD Group, Inc.
  • Margaret Coles – Associate Partner, Department Head, Quantitative Strategy, Goodby Silverstein & Partners
  • Douglas Kramon – Director, Customer Operations/Customer Care, ESPN, Inc.
  • Doug Rivers – Chairman, Crunch.io and Chief Science Director, YouGov PLC
  • David Rothschild – Economist, Microsoft
  • Clifford Young – President, US Public Affairs, Ipsos
  • Chris Wlezien – Hogg Professor of Government, University of Texas at Austin

Download agenda »


For accommodations, these hotels are conveniently located to the event venue. Please note that they do not have discounted rates, room blocks, or any affiliation to the ARF and this event.


DIAMOND SPONSORS

SAPPHIRE SPONSORS

GOLD SPONSORS

GFK Simmons

SILVER SPONSOR
Telmar

Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (dbulgrin@thearf.org).

 


To view our 2016 November program, visit: ARF West Mastering Mobile Marketing.

Details

Start:
November 14
End:
November 15
Event Category: