At FORECASTxSCIENCE we will compare conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. Best practices to more reliably predict what’s next.
Specifically, we will:
KEYNOTE: Everybody Lies: How We Can Use Google Search Data to Understand the Human Psyche
Seth Stephens-Davidowitz, Ph.D.
Author of Everybody Lies: Big Data, New Data and What the Internet Can Tell Us About Who We Really Are
Social Networks as Representative Nonprobability Sampling Frames
Adriana Crespo Tenorio
Researcher & Ads Data Scientist,
Performance of 2016 U.S. Presidential Polls –
Head of Election Polling,
Marketing in a Cognitive Era
Global Marketing, iX,
For accommodations, these hotels are conveniently located to the event venue. Please note that they do not have discounted rates, room blocks, or any affiliation to the ARF and this event.
Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (firstname.lastname@example.org).
To view our 2016 November program, visit: ARF West Mastering Mobile Marketing.