The MarketingCharts staff reviews an Epsilon study which analyzes the digital tools with the greatest impact on the behavior of online shoppers.
This report is based on an online survey of more than 2,800 respondents, and the survey determined an impact score for each digital tool.
Among the digital tools with the highest overall impact score were:
-Retailers’ social media activity
-Price comparison sites
-Shopping applications
-Brands’ social media activity
-Product reviews
The study also compares impact vs. penetration for the different digital tools.
The Epsilon report emphasized that the influence of the identified digital tools has greatly increased from the previous year. These tools impact consumer online shopping and decision-making behavior.
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