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digital shopping tools

Carrefour undertakes first large-scale beacon deployment in Romanian hypermarkets

Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile. This project taps 600 Onyx Beacon devices and is able to interact with the public at a commercial network level. Consumers who download the supermarket’s application can receive customized offers and in-store maps, while the app collects valuable data about shopping behavior.

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Digital Tools and Their Impact on Online Shoppers

The MarketingCharts staff reviews an Epsilon study which analyzes the digital tools with the greatest impact on the behavior of online shoppers.

This report is based on an online survey of more than 2,800 respondents, and the survey determined an impact score for each digital tool.

Among the digital tools with the highest overall impact score were:

-Retailers’ social media activity

-Price comparison sites

-Shopping applications

-Brands’ social media activity

-Product reviews

The study also compares impact vs. penetration for the different digital tools.

The Epsilon report emphasized that the influence of the identified digital tools has greatly increased from the previous year. These tools impact consumer online shopping and decision-making behavior.

 

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For more on this topic, check out the Shopping & Retail Tab in Morning Coffee.