The ARF will present Jim with the award at its upcoming Audience Measurement Conference June 11-13 at the Hyatt Regency Jersey City.
Jim is the fourth recipient of this award. Created in honor of Erwin Ephron, it honors those who, in their writing and speaking, challenge conventional thinking, promote debate, and embrace creative ideas that address the complexities of modern markets.
“In an age where advertising research is becoming more complex, fragmented and even at times contentious, Jim through both his intellect and persona, has provided a clear-eyed grounding perspective on helping the industry focus on what matters most” says Scott McDonald, Ph.D., ARF President & CEO. “He is truly the embodiment of the Erwin Ephron Award, helping turn research and data into understandable insights that move our industry forward.”
As a co-founder of Sequent Partners, Jim has consulted on media and brand metrics for many of the country’s foremost media, associations, and marketers. He also founded USA Touchpoints, the cross-platform, consumer journey measurement system developed by the IPA in Britain. Jim previously served as President of the ARF for seven years. Under his leadership, the ARF expanded its scope to incorporate all aspects of market research on a global basis.