The ARF is conducting a rigorous, single-source project called the Study of Device and Account Sharing. The goal is to produce a common set of unbiased measures describing account and device sharing and thus, providing a holistic view of these phenomena. The results should produce a reliable universe estimate. The advantage is a more efficient, accurate and comprehensive alternative to current approaches and a reliable standard for the benefit of the industry and its consumers.
The study will develop a comprehensive household device graph, which will include device ownership, sharing among household members and for what uses. It will cover TV brands owned, what rooms in the household they are located and what services they have. It will also include viewing habits and devices used to view TV.
We are partnering with NORC to create a comprehensive survey, covering personal and household usage and the sharing of devices, accounts and passwords.
The surveyed will be asked about viewing live and streaming services, account ownership and the sharing of streaming video and audio services. Questions include those on PC and other digital device usage, including gaming consoles. Further inquiries will be made into email account usage and sharing, social media and business networking accounts, and all aspects surrounding ecommerce accounts, app use and privacy settings.
For more information on the study, please contact Rob Palatano at firstname.lastname@example.org