The Organizational Benchmark Survey was developed to examine the dramatic changes taking place in advertising and marketing research organizations in recent years. Developed by the ARF Analytics Council, last year’s survey produced a set of reports covering the advertiser
, research company
, media & entertainment
sectors. The ARF also released access to the raw data for members to interrogate themselves via our interface
. (Note, you must download the free Tableau reader
before doing so. Find instructions on how to do so here
). These reports and the database have been helpful to members in understanding how their organization compares to others in their sector, with respect to management of the insights and data analytics functions.