The purpose of ARF Salons is to encourage intellectual discourse about topics affecting our industry and society today. From understanding shifting consumer behavior amid the COVID-19 crisis to leveraging marketing trends as we move toward recovery, experts share their wisdom and toolkits.

Attendees are encouraged to ask questions and even raise contrarian views. At our Salons expect to deliberate and educate.

2020 Salon Events February 13, 2020 Super Bowl tm LIV What is the Risk/Reward Between Edgy and Safe Advertising? View Video & Presentations May 7, 2020 Navigating the Messy Middle Multicultural Conversations on Handling the Hard Stuff – Particularly During a Crisis View Video & Presentation By the Cultural Council June 9, 2020 Shifting the Perception of Aging Today The Biggest Marketing Trend No One is Paying Attention To View Video & Presentation August 4, 2020 Presented by the Young Pros: A Conservation with Gen Z View Video & Presentation November 12, 2020 The Power of Influencer Marketing How are Brands Successfully Engaging with Influencers? Salon Series sponsored by:

 

In case you missed any of the 2019 Salons…

ARF 2019 Salons were held in the evenings at our office in New York City.

Why People Don’t – July 25, 2019 – Agenda – Read the Summary.
Do you Hear What I Hear? – June 27, 2019 – Agenda– Read the Summary
Emerging Tech – The 5G Evolution and How it will Supercharge AI – May 9, 2019 – Agenda – Read the Summary
TV Killed the Radio Star, But Will Anything Kill the Upfronts? – April 25, 2019 – Agenda – Read the Summary
Corporate Responsibility – What’s It Worth? – March 7, 2019 – Agenda – Read the Summary
How Much Should Marketing be Influenced by Influencers – February 21, 2019 – Agenda – Read the Summary