There is no doubt the media landscape has changed. Media consumption has fragmented across platforms, and the lines between TV and digital continue to blur. Continued growth of OTT viewing options further splinters audiences.
Despite these shifts, TV networks’ annual efforts to attract ad dollars, the “Upfronts,” still reign as the most important revenue-generating events of the year. The accompanying “ Newfronts” underscore the number of players contributing to new video content and the upheaval in viewing habits.
The Upfronts & Newfronts season provides the perfect time to grab drinks and hors d’oeuvres and enter into a frank and productive dialogue on key questions, including:
- Do the Upfronts still work, and are they really the most effective way to influence ad buyers?
- What is the relationship between content-based and ad -based revenue, and what are the expectations for how it will evolve?
- What does the future hold for TV’s big event – and the Newfronts – given ongoing changes?
- How will the buying marketplace work, if the Upfronts and Newfronts no longer have the same impact?
Tune in for these major developments by registering for a lively and informative discussion.
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