Salon Series: Do You Hear What I Hear?

Name: Salon Series: Do You Hear What I Hear?
Start: 2019-06-27T17:00:00-04:00
End: 2019-06-27T19:00:00-04:00
Location: The ARF

June 27 @ 5:00 pm - 7:00 pm EDT • New York

What Drives Audio Success?

Read the event summary.

Have you heard the latest regarding podcast and music’s impact on audio marketing? For example, do you know…

Companies that use music aligned to their brand identities are 96 percent more likely to be recalled, according to research carried out at the University of Leicester, UK?
Podcast audiences have grown so significantly that now 51 percent of Americans 12+ listen to them, based on Edison Research’s “The Podcast Consumer 2019” report?

Experts from iHeartMedia, McCann NY, MRI-Simmons, SPARK Neuro, and Westwood One explored the successful use of music, podcasts and other audio formats in several ad campaigns, looking at:

How new forms of audio are being incorporated into marketing efforts
How the creative was determined
How the campaign drove results – and how results were measured

You will also be privy to groundbreaking neuro research that measures music’s impact on consumers’ emotions, including the unique opportunity to participate in a live demo by SPARK Neuro to test your neuro reactions to advertising.

The Salon offers more than audio to appeal to your senses. You can enjoy networking with cocktails and nibbles before and after the salon event.