Congratulations David Ogilvy Award Winners! Use this page as a resource for post-ceremony marketing materials and important information.
We’re thrilled to be a 2026 ARF David Ogilvy Awards finalist! The #ARFOgilvys recognize campaigns that put data-driven brand insights to work to create impact and drive business results. We’re honored to be among this year’s finalists and can’t wait to celebrate on October 14. Join us in NYC to find out if we take home gold, silver, or bronze: bit.ly/ARFDOAFinalists26
We’re honored to be named a finalist for the 2026 ARF David Ogilvy Awards! As the premier awards competition for research- and insights-driven advertising, the #ARFOgilvys recognize the power of consumer insights to drive strategic creativity, business results, and ROI. We look forward to celebrating on October 14 in NYC. Learn more: bit.ly/ARFDOAFinalists26
We’re proud to be a 2026 ARF David Ogilvy Awards finalist! For more than 30 years, the Awards have celebrated research- and insights-driven advertising and the impact of consumer research on creativity and business results. Join us October 14 in NYC as we toast to creativity: bit.ly/ARFDOAFinalists26
Find winner graphics for social, photos from the event and more information below.
2026 Press Release – Fairlife’s “Core Power” Campaign Takes Grand Ogilvy at 2026 ARF David Ogilvy Awards
ADDITIONAL TROPHIES
If you’re interested in purchasing additional trophies, please visit this link. You’ll have the option to select the specific statue you’re looking to purchase from this year’s winners.
For any questions or inquiries on future programs, please reach out to Events Director, Sara Serpe.
IMPORTANT DATES
AUG 21 – Approve campaign title, brand name and creative frame.
SEPT 9 – Send a :15 video spot or other creative to be highlighted award ceremony (approved or updated).
SEPT 9 – Send your final case to be published and contributor list (approved or redacted).
SEPT 25 – Register your team to ensure preferred seating and confirm onstage award recipient.
OCT 14 – Creative Effectiveness and David Ogilvy Awards ceremony
CREATIVE RESEARCH TERMS GLOSSARY
The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry. You can access the creative glossary on our website.
This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.
ARF DATABASE
The ARF has created a database to enable research on the relationship between brand and sales advertising. The project includes campaign information from the past 5 years of Ogilvy applicants.
Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.
Contact your member manager or email us at membership@thearf.org to access the data and for a codebook. Each spring, additional applications will be added to the database.
ARF RESEARCH INITIATIVES AND EVENTS
The advertising industry has experienced monumental change over the last few years. To offer members the crucial insights they need to stay ahead in these unparalleled times, the ARF conducts original research that tackles our industry’s most pressing questions. The 2025 research agenda can be found here.
Outside of the David Ogilvy Awards and Creative Effectiveness event, the ARF develops a wide agenda of events each year, both hybrid and virtual. Stay in the loop and check out our latest events calendar. If you’re a non-member interested in a specific ARF event, contact membership@thearf.org.
To further, through research, the scientific
practice of advertising and marketing
© the Advertising Research Foundation. All rights reserved. – Privacy Policy
