The ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, known as the “father of advertising.” David championed the power of research and insights to drive successful strategic creativity. For over 30 years, these awards have been a testament to the transformative power of consumer research in driving brands and delivering ROI, which is more critical than ever.
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You Can’t Stop My DriveToyota Motor North America Entrant Company: Burrell Communications Group |
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All entrants will be notified about the status of their entry in August before the finalist announcement.
For more details, See the eligibility rules outlined in the entry kit and review our FAQs.
Entry Kit written explanation template Contributors template FAQs Sample Cases Tips & Best Practices
For more details, See the eligibility rules outlined in the entry kit.
CALL FOR ENTRIES IS OPEN!
Enter your work today to win. Please email Registration@thearf.org to enter a submission.
Follow these steps to enter your campaign:
Written ExplanationData Survey One-three ads/creative elementsCreative frame/image Affiliated Companies Team Credits Points of Contact Application Agreement – Terms and ConditionsThe application process for the 2024 Awards relies on a combination of structured and open-ended questions. All answers will be provided to the jury, which ensures consistency among the information collected about each campaign.
More details on what the application requires can be found in our entry kit.
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GENERAL ELIGIBILITY
See more eligibility requirements in the entry kit and review our FAQs.
ADDITIONAL RESOURCES
Improve your chance of winning an ARF David Ogilvy Award! Access entry materials, checklist, best practices, sample cases and important information.
Entry Kit written explanation template FAQs Sample Cases Tips
'This is Progress'Abbott Laboratories Entrant Company: |
"What Science Can Do"AstraZeneca Entrant Company: |
Get Your Auto Glass NowAuto Glass Now/Driven Brands Holdings Inc. Entrant Company: |
Stories Worth RetellingChase Sapphire Reserve Entrant Company:
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Where You Get Your Medicine Matters (WYGYMM)®CVS Health Entrant Company: |
Zelle® When It Counts: Here for YouEarly Warning Services, LLC/Zelle® Entrant Company: |
Core Power: Champion Your RecoveryFairlife LLC/Core Power Entrant Company: |
Yes Bueno: Out of this WorldFerrero/Kinder Bueno Entrant Company: |
Beyond AI Optimism: From Time Savings to Sparking TransformationEntrant Company: |
Don't Settle for MehYouTube TV Entrant Company: |
Abuelita's Food TruckGulf States Toyota Entrant Company: |
Loaded WordsHe Gets Us Entrant Company: |
Ni Perdón, Ni PermisoHeineken USA/Dos Equis Entrant Company: |
Elevando Lo Que Sigue, Elevating What's NextHyundai Palisade Entrant Company: |
Sainsbury's? Are we made of money?J Sainsbury's PLC/Sainsbury's Entrant Company: |
A Whole Big ThingKaiser Permanente Entrant Company: |
Zeize The Day: Yes SeasonKenvue/Zyrtec Entrant Company: |
The New "Sleep Easy" CampaignMattress Firm Entrant Company: |
A Minecraft Movie MealMcDonald's Entrant Company: |
M365 with Copilot CampaignMicrosoft Entrant Company: |
So Much MoreNationwide Entrant Company: |
Stop the SheddingPantene Entrant Company: |
The Choice: Super Bowl 2026 - PepsiPepsiCo Entrant Company: |
Still Got It + EverbluePfizer/Pfizer Adult Vaccines Entrant Company: |
Live CloserPurina ONE LiveClear Entrant Company: |
Seat At The TableRealtor.com Entrant Company: |
Just Moi by Juicy CoutureRevlon Entrant Company: |
With Love, Italy: Disrupting the Rules of Latecomer MarketingSanpellegrino/Nestlé Entrant Company: |
Launch to LegacySouth Carolina Commerce Entrant Company: |
Courage to Be RealTapestry/Coach Entrant Company: |
Agree to AgreeThe Ad Council Entrant Company: |
They're Back, and They Wanta FantaThe Coca-Cola Company/Fanta Entrant Company: |
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SnowstormTravelers Insurance Entrant Company: |
Trust the Pros the Pros TrustTruGreen Entrant Company: |
Hungry For the TruthUber Eats Entrant Company: |
By America's SideVolvo Group/Mack Trucks Entrant Company: |
Make It with WahlWahl Clipper Corporation/Wahl Professional Entrant Company: |
Crave Thy CastleWhite Castle Entrant Company: |
March 7 – Entry Period Opens
June 11 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.
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The ARF hand selects top researchers, marketers, creatives and consumer insights experts to serve on the Category Jury and prestigious Grand Ogilvy Award Jury.
Scoring is completed in three main rounds — a preliminary round of scoring by the Category Jury to determine the Gold, Silver and Bronze winners, followed by two Grand Jury meetings to select the Grand Ogilvy Award Winner.
2024 jury coming soon!
– https://thearf.org/arf-events/2023-ogilvy-awards-juries/
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Entry Kit written explanation template FAQs Sample Cases Tips
March 10 – Entry Period Opens
June 5 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
October 14 – ARF Creative Effectiveness Conference and David Ogilvy Awards Dinner & Reception at Tribeca Rooftop.
Any questions? Reach out to davidogilvyawards@thearf.org.
To further, through research, the scientific
practice of advertising and marketing
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