Current Issue Summary
Sept 2023 (Vol. 63, Issue 3)

Editor’s Desk
Ready or Not, Generative AI Is Here to Stay

FEATURE ARTICLES

Is Your Brand Protected? Assessing Brand Safety Risks in Digital Campaigns

Beyond the Targeted Customer: Spillover Effect through Social Influence — Consumers with Weak Ties Are More Effective Targets in Social Advertising

Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence on Attention, Affect and Memory

Special Issue Preview: Analyzing the Effectiveness of Prosocial Advertising Appeals

Advertising Eco-Friendly Behavior to Young Adults: “Sweat” or “Do Good”? How Young Men and Women Respond to Physical Activity- vs. Caring-Oriented Appeals

Do Consumers Prefer Sad Faces on Eco-Friendly Products? How Facial Expressions on Green Products in Advertisements Influence Purchase Intentions

When and Why Are Consumers Willing to Help For-Profit Companies in Distress? The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness